Pricing
Design Thinker Labs offers two tiers and optional credit packs:
- Free — 3 projects, 5 images per project, 20 free AI credits per month. No credit card required.
- Pro ($9.99/month) — 50 projects, 20 images per project, 20 free AI credits per month, priority support.
- Credit Packs — Additional AI credits available for purchase. Credits never expire.
Credit costs: Text AI (1 credit), Web Research (2 credits), Report Generation (2 credits), Image Generation (5 credits).
How It Works
- Create a project — Name your challenge and define the problem space you want to explore.
- Initialize — Frame the challenge, identify target users, industry context, and success criteria.
- Empathize — AI conducts web research, generates interview questions, creates empathy maps and user personas.
- Define — AI synthesizes research into "How Might We" questions, POV statements, and problem definitions.
- Ideate — AI brainstorms solutions, evaluates feasibility, and helps detail feature sets and user flows.
- Prototype — AI suggests screen concepts and generates visual mockup images from text descriptions.
- Test — AI generates structured test plans, analyzes feedback, and produces comprehensive reports.
Frequently Asked Questions
- What is Design Thinker Labs?
- Design Thinker Labs is a web-based platform that guides you through the Design Thinking methodology with AI assistance. It structures the process into six stages — Initialize, Empathize, Define, Ideate, Prototype, and Test — with AI-powered tools tailored to each stage.
- Do I need design experience to use it?
- No. The platform is designed for anyone who needs to solve problems systematically — product managers, founders, students, educators, and consultants.
- How does the AI work?
- The AI uses large language models to generate research, personas, problem statements, ideas, screen concepts, test plans, and feedback analysis. It maintains your project context across all stages.
- Is my data private?
- Yes. Your project data is stored securely with industry-standard encryption. We do not sell or share your data with third parties.
- What are credits?
- Credits are the currency for AI operations. Every user gets 20 free credits per month. Different operations cost different amounts. You can purchase additional credit packs that never expire.
- What's the difference between Free and Pro?
- The Free tier includes 3 projects and 5 images per project. The Pro tier ($9.99/month) includes 50 projects and 20 images per project. Both tiers receive 20 free AI credits per month.
- Can I export my work?
- Yes. You can export your entire project as a comprehensive report that includes all data from every stage.
- Can I go back to a previous stage?
- Yes. The design thinking process is iterative by nature. You can navigate freely between stages at any time.
- What AI models do you use?
- We use a combination of state-of-the-art large language models, automatically selecting the best model for each operation. The platform optimizes for quality and speed depending on the task.
- How do I cancel my Pro subscription?
- You can manage or cancel your subscription at any time from the Pricing page when logged in. Click 'Manage Subscription' to access the billing portal.
Use Cases
- Product managers running discovery and ideation sprints
- UX designers and researchers conducting empathy research
- Innovation teams and consultants facilitating workshops
- Educators teaching design thinking methodology
- Students learning human-centered design
- Startup founders validating product ideas